Conference

R-E-S-P-E-C-T: Strategies for Recruiting Multicultural Students

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Abstract

College campuses are changing. Among these changes is a growing trend for colleges and universities to pay more attention to the types of students they are recruiting. To enhance multicultural perspectives, predominantly white institutions have focused on the recruitment of students from diverse backgrounds to grow their diversity. At the heart of the dilemma are the questions: Why are predominantly white four-year institutions struggling with increasing the number of students of color? What are institutions doing during the recruitment process? How do they attract students? Our presentation will review concerns with recruitment methods for students of color at large, public, predominantly white, four-year institutions and what impact biased marketing of the campus environment has on retaining these students. We will discuss interventions these institutions can utilize to improve the message being sent to prospective students of color