Conference

Morning Address: Dr. José Antonio Rosa

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Abstract

Dr. José Antonio Rosa is a professor in Marketing and John and Deborah Ganoe Faculty Fellow at Iowa State University. As an academician, José has studied topics such as innovation by poor consumers, behaviors and decision making by low-literacy consumer, the social evolution of markets, and the role of embodied knowledge in consumer and managerial thinking. He has taught on marketing management, consumer behavior, and managing for innovation to undergraduate, professional graduate, and doctoral students. In addition, José has been involved with the PhD Project since the mid-90s. The PhD Project is a joint effort between industry and academia to increase the number of underrepresented minority professors in business schools. José has mentored and advised students of color at all levels throughout his career. He was recognized for such efforts with the 2016 American Marketing Association’s Williams-Qualls- Spratlen Multicultural Mentoring Award and inducted to the PhD Project Hall of Fame in November 2016. José holds degrees from University of Michigan, Dartmouth College, and General Motors Institute (Kettering University). In his professional career, José held management positions in marketing and manufacturing in the automotive and banking industries