Conference

Morning Address: Dr. Samantha Cross

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Abstract

Dr. Samantha Cross is an Assistant Professor in Marketing in the College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives, beliefs, ways of sensing and consuming co-exist in individuals, households and society. Current research streams examine diverse cultural influences on decision-making, consumption and innovation within the home; the impact of sensory influences on consumer identity and purchase behavior within the marketplace; and innovations in research methodology. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award and the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference. She has presented her work in several forums, both nationally and internationally. Her work has been accepted for publication in the Journal of Marketing, the International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Business Research, Journal of Macromarketing, and Consumption, Markets and Culture. Dr. Cross received her Ph.D. in Marketing from the University of California, Irvine; her M.B.A. in International Business from DePaul University and a B.Sc. in Management Studies from The University of The West Indies.