Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds
- Meghan Elizabeth Hembree (University of North Carolina at Greensboro)
- Jin Su
(Univeristy of North Carolina at Greensboro)
Abstract
The purpose of this study aims to provide a conceptual framework for examining consumers' motivation for virtual apparel consumption in gaming virtual worlds. Such a framework is important to understanding gamers' motivations for purchasing virtual apparel, a phenomenon that will impact the future of virtual apparel retail and marketing.
Keywords: virtual apparel, virtual worlds
How to Cite:
Hembree, M. E. & Su, J., (2019) “Conceptual Framework for Virtual Apparel Consumption in Gaming Virtual Worlds”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.10234
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