Social and Psychological Aspects

Innovation and distribution of a new look: A-JAE fashion in South Korea

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Abstract

In South Korea, the growth of senior men's wear, "A-Jae (meaning 'uncle') fashion, has newly appeared in men's clothing, and the emergence of "A-Jae fashion" as an innovative trend may produce a reinterpretation of the country's fashion distribution system. "A-Jae fashion" offers a new market with sustainable implications and allows younger generations to learn from and follow this trend. This senior fashion is a valuable phenomenon to pursue as it has implications for the origins of fashion and determination of who becomes an innovator concerning gender and age. Fashion in South Korea may no longer be perceived as special and inaccessible. Rather, the focus is on the question of whether individuals can pursue innovation by wearing their own unique style, regardless of age or gender. This new fashion stream means that fashion is no longer the exclusive possession of a few fashion experts, nor something pursued only by young people.

Keywords: innovative trend, senior fashion, South Korea, A-Jae fashion

How to Cite:

Lee, Y. K. & Delong, M. R., (2020) “Innovation and distribution of a new look: A-JAE fashion in South Korea”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11732