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Sustainability and Social Responsibility

The Acceptance and Usage Intention of Menstrual Underwear

Authors
  • Elizabeth Phan (University of North Texas)
  • Jiyoung Kim (University of North Texas)
  • Hae Jin Gam (University of North Texas)
  • Jana Hawley (University of North Texas)

Abstract

This exploratory research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. Employing a longitudinal qualitative research design, researchers explore the social psychological effect the usage of the underwear will have on consumer adoption, in addition to the functional aspect of the underwear.

Keywords: sustainability, Menstrual underwear

How to Cite:

Phan, E., Kim, J., Gam, H. & Hawley, J., (2020) “The Acceptance and Usage Intention of Menstrual Underwear”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11734

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Published on
2020-12-28

Peer Reviewed

License

Creative Commons Attribution 4.0