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Social and Psychological Aspects

Consumer Behaviors Regarding Sustainability that affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries

Authors
  • V. Ann Paulins (Ohio University)
  • Julie L Hillery (Ohio State University - Main Campus)
  • RayeCarol Cavender (University of Kentucky)
  • Iva Jestratijevic (University of North Texas)

Abstract

The purpose of this research was to increase consumer awareness on sustainability because knowledge is an antecedent to behavioral change. Students in a senior-level, Corporate Social Responsibility (CSR) course attended a virtual lecture to learn about aspects of consumer sovereignty. An assignment was developed to support course learning objectives about socially responsible business practices. Through employment of the theory of constructivist learning and survey research, we confirmed that, collectively, students possess attitude behavior gaps and are influenced by family, social media, and peer pressure – all of which were incorporated into a discussion about consumer sovereignty and pro-environment attitude behavior gap.

Keywords: constructivist learning, corporate social responsibility, sustainability

How to Cite:

Paulins, V. A., Hillery, J. L., Cavender, R. & Jestratijevic, I., (2020) “Consumer Behaviors Regarding Sustainability that affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11739

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Published on
2020-12-28

Peer Reviewed

License

Creative Commons Attribution 4.0