Are You Ready for Clothing with Environmental and Social Labels?
Abstract
This study aims to empirically address how US consumers perceive apparel labelling and sustainable apparel labels, and if there are any differences among different age groups on their perceptions. The research provides valuable insights to the apparel industry.
Keywords: Consumers, Sustainability, Social label, Environmental label, Clothing labelling
How to Cite:
Byrd, K. & Su, J., (2020) βAre You Ready for Clothing with Environmental and Social Labels?β, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11765
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