Sustainability and Social Responsibility

Working Together to Reduce: An Examination of Environmentally Conscious Consumption

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Abstract

An online survey was used to distribute the questionnaire to individuals residing in the United States via Amazon MTurk. The sample consisted of 394 individuals. The scales were modified from the previous studies. The questionnaire included measures of environmental consciousness (e.g., I would be willing to reduce my consumption to help protect the environment) from Kilbourne and Pickett (2008), collaborative consumption (e.g., I could imagine myself borrowing the product from a friend instead of buying it) modified from Seegebarth et al. (2016), voluntary simplicity (e.g., Even if I could financially afford a product, I would buy the product only if it is absolutely necessary) from Hoffmann et al. (2018), and boycott  (e.g., I could imagine taking part in a consumption boycott of a company that destroys the environment) from Hoffmann et al.  (2018). Finally, to measure conscious consumption behavior researchers developed measures (e.g. Compared to last year I buy clothing less frequently). All measures were rated on a 6-point Likert scale (1=strongly disagree, 6=strongly agree). The sample demographics were predominately Caucasian (76.9%) females (55.3%) with a mean age of 29 years old and a household income of approximately $50,000- $69,999 annually.

Keywords: boycott, voluntary simplicity, collaborative consumption

How to Cite:

Frankel, S., Ha, S. & Kim, Y., (2020) “Working Together to Reduce: An Examination of Environmentally Conscious Consumption”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11785