Pedagogy and Professional Development

A Mixed Pedagogical Approach to Promote Undergraduate Students' Active Learning in the Retail Planning and Buying Course

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Abstract

Teaching is a continuous method that generates necessary changes to learners through use of appropriate techniques. The goal of this study is to develop an effective pedagogy of retail mathematics education for undergraduate fashion merchandising and apparel students using mixed teaching (MT) approach. This is the combination of flipped- and lecture-based-learning. The effectiveness of the MT approach is examined and compared with the traditional lecture-based teaching (LBT) approach. Students’ test scores were analyzed to check the effectiveness of MT approach. Results confirmed the effectiveness of MT approach than the traditional LBT. Findings of this study contribute to the literature by suggesting MT method as effective retail mathematics education. Although this study contributes to the literature, a future longitudinal study is encouraged, as well as applying this method in other subject courses to generalize the finding.

Keywords: active learning, student engagement, mixed teaching method, Retail math

How to Cite:

Islam, S. & Lyu, J., (2020) “A Mixed Pedagogical Approach to Promote Undergraduate Students' Active Learning in the Retail Planning and Buying Course”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11820