Creative Design: Undergraduate

Blitz

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Abstract

This look derives its inspiration from football, namely from the padding used to protect athletes while playing the sport. I am very interested in exploring classic Americana, and I often find inspiration in American history. When creating an activewear garment, it came natural that I found inspiration in football as it is one of the most uniquely American sports. However, since football is extremely masculine in nature, I wanted to create a look that reimagined football padding in a uniquely feminine way. My look expresses the duality between masculinity and femininity through the lens of football. When researching football terms, I found Blitz most appropriate based on the unique, almost glamorous name and meaning of the play. Both my look and the football play are disruptions from the normal. I see women as the disrupters in my look as they are portraying something traditionally masculine in a uniquely feminine way.

Keywords: surface design, cultural reference, ready-to-wear, ready-to-wear cultural reference

How to Cite:

Forstenhausler, L. N. & Park, H., (2020) “Blitz”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11975