Merchandising/Marketing/Retailing: Management

Exploring the Demographic Profile of Female Home-based Textile Design Bloggers

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Abstract

A review of existing literature demonstrates the need for additional research on female home-based business (HBB). This study aimed to partially fill the literature gap by exploring the demographic profile of female HBB textile-design bloggers, a unique segment of the female HBB world. The findings of the qualitative content analysis of the 30 designers’ blogs and 138 blog posts included the findings of their age, nationality and ethnic identity, current place of residence, family status, educational background, occupation, and socioeconomic status. Analysis of blog content found that the majority (n=23) own and operate a home-based business, while a few (n=4) had a day job outside of the house in addition to their HBB. The findings show that designers mostly (n=7) have informal education in design as opposed to a college or university degree (n=4). Findings demonstrate that the use of e-commerce and other tools such as CAD is indispensable to HBB textile designers.

Keywords: Textile designer, blog, Home-based business, demographic profile, Female

How to Cite:

Baaqil, K., (2020) “Exploring the Demographic Profile of Female Home-based Textile Design Bloggers”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12024