Social and Psychological Aspects

Social Media Engagement, Gender, Materialism, and Money Attitudes

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Abstract

This research examined differences in materialism and money attitudes, specifically power/prestige money attitudes between men and women and between groups high and low in social media engagement. A secondary purpose was to examine some aspects of social media use among a Gen Z group. Data (240 college students from about 50 different majors) was collected in large lecture classes in a major university in the US. Data analysis included descriptive statistics, reliability, and M/ANOVA. Results of this study show that this Gen Z group was highly involved with social media on a daily basis, checking social media sites, following other users, and sharing information with other users. Both men and women with higher (vs lower) social media engagement more strongly endorsed values related to materialism and money attitudes related to power/prestige. Further, men more strongly endorsed values related to materialism and money attitudes related to power/prestige than women.

Keywords: money attitudes, materialism, gender, Social media engagement

How to Cite:

Workman, J. E., Lee, S. & Liang, Y., (2020) “Social Media Engagement, Gender, Materialism, and Money Attitudes”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12084