Social and Psychological Aspects

The Influence of Film Personae on the Enculturation of Masculine Identity Performance

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Abstract

Dramaturgical theory suggests that our ability to successfully perform social roles could be linked to socialization. The purpose of this study was to investigate the possible influence of perceived masculine film icons on criteria used to judge successful masculine identity performance in society. Using a netnographic approach, data retrieved from online threads were analyzed using the constant comparison method. Three prominent themes were identified: 1) Identifying masculine icons, 2) Defining masculinity, and 3) Seeking a new masculinity. Results indicate that masculine film icons have the potential to continually impact learning of social criteria for successful masculine identity performance.

Keywords: Constant Comparison Method, Netnography, Dramaturgy, Masculine Identity, Masculinity

How to Cite:

Bernardoni, J. M. & Stannard, C. R., (2020) “The Influence of Film Personae on the Enculturation of Masculine Identity Performance”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12091