Design and Product Development

Men’s Purchase Behavior and Fit Preferences for Compression Sportswear for Fitness

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Abstract

The overall sales growth of men’s sportswear surpassed women’s in the U.S. by 2% in 2019. With this trend, the purpose of this study was to identify preferred sportswear brands; relationships among body types; exercising routines and sportswear sizes were examined to provide basic information for designing effective men’s compression sportswear. The targeted population was men aged 18-35. The data of total 120 respondents were used for statistical analyses by using 11 close- and open- ended questions. The results indicated that the primary body locations (i.e., chest, shoulder, abdomen, waist, back, and knee) were found to be important for providing intensive compression for fitness. The three sportswear brands, Nike, Adidas, and Under Armour, were preferred by the majority of participants. No significant differences among BMI ranges based on the vertical fit evaluations were found. Therefore, future studies should concentrate on horizontal body dimensions in correlation to the BMI ranges.

 

How to Cite:

Kim, Y. & Baytar, F., (2020) “Men’s Purchase Behavior and Fit Preferences for Compression Sportswear for Fitness”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12139