Textile and Apparel Industries

Exploring Challenges in Apparel Customization: From the Perspective of Chinese Manufacturers

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Abstract

The number of enterprises engaged in customization business is growing in recent years in China. Various apparel customization models exist in the Chinese fashion industry depending on how companies respond to consumer requirements. While consumer requirements are very important in the whole customization process, manufacturing constraints should also be in consideration in the custom product development process. Recognizing the trend of consumer demand for customized fashion products and having observed the various customization models in the Chinese fashion industry, this study aims to explore and identify the challenges encountered by custom fashion brands representing the major customization models in the Chinese fashion industry. 

Keywords: semi-structured interview, apparel customization, product development

How to Cite:

LI, H., Xu, Y. & Ruan, Y., (2020) “Exploring Challenges in Apparel Customization: From the Perspective of Chinese Manufacturers”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12195