Merchandising/Marketing/Retailing: Management

Exploring the Role of Intrapreneurs in the Luxury Department Store Context: Navigating Impacts of Industry Disruption and Millennial Consumer Behavior

---

Abstract

In light of unprecedented retail industry change and disruption, it is critical that luxury department store intrapreneurs, entrepreneurs who exist within larger organizations, take action to ensure business success. This conceptual study proposes a framework for exploring the role of the luxury department store intrapreneur during times of disruption in the fashion retailing industry. A conceptual model, adapted from von Bertalanffy’s (1968) general systems theory, was developed to examine the interactions and interdependencies of the Millennial luxury consumer and the luxury department store, within the context of the evolving retail environment. This perspective allows for the examination of industry disruption and its influence on the structure, function, and sustainability of the luxury department store. This information will be valuable to the luxury department store practitioner as it provides support for strategic adaptations to ensure customer attraction and retention, as well as business sustainability. 

Keywords: intrapreneur, systems theory, luxury

How to Cite:

Slaton, K. & Niehm, L. S., (2020) “Exploring the Role of Intrapreneurs in the Luxury Department Store Context: Navigating Impacts of Industry Disruption and Millennial Consumer Behavior”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12197