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Design and Product Development

The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation

Authors
  • Alina Braun (McLaren Automotive)
  • Veena Chattaraman (Auburn University)

Abstract

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.

How to Cite:

Braun, A. & Chattaraman, V., (2018) “The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
2018-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0