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Merchandising/Marketing/Retailing: Branding

Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns

Authors
  • Michelle L. Childs (University of Tennessee)
  • Hongjoo Woo (Auburn University)
  • Seeun Kim (Auburn University)

How to Cite:

Childs, M. L., Woo, H. & Kim, S., (2018) “Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
2018-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0