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Consumer Behavior

Are Aesthetic Experts Willing to Take More Design-Based Risks than Non-Experts?

Authors
  • Alina Maria Braun (Geely Design Global)
  • Veena Chattaraman (Auburn University)

Abstract

This research reveals consumer differences concerning risk perceptions and preferences for products with different aesthetic qualities.

Keywords: Aesthetic Expertise, Perceived Risks, Design, Aesthetics, Product Design, Risk

How to Cite:

Braun, A. M. & Chattaraman, V., (2019) “Are Aesthetic Experts Willing to Take More Design-Based Risks than Non-Experts?”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.12405

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Published on
2019-12-15

Peer Reviewed

License

Creative Commons Attribution 4.0