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Consumer Behavior

How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing

Authors
  • Yini Chen (Washington State University)
  • Ting Chi (Washington State University)

Abstract

Chinese consumer, fashion, lifestyle, retailing, value

How to Cite:

Chen, Y. & Chi, T., (2018) “How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
2018-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0