Nebulous
Abstract
With the design theme "Lifestyle Collection: wearing athletic-like clothing every day", the overarching goal of the Nebulous collection was to design garments functional for outdoor activities but fashionable for daily wear. The selected target market is a group of twenty to thirty years old women called "Urban Athlete". Accordingly, the designers prioritized comfort and versatility to appeal to the target consumers’ shopping preferences and highlighted sustainability to echo the target consumers. Thus, this collection emphasizes oversized but feminine designs, the use of ultra-comfortable and sustainable fabrics, and the use of a variety of design and production technologies. One of the four ensembles in the Nebulous collection was constructed fully and presented here. It was designed digitally in Adobe Suite, and then patterned and virtually fitted in Optitex. Besides, the designers designed the plaids and digitally printed it for the tank top.
Keywords: Computer-Aided Design, 3D Virtual Simulation, Digital Printing, Convertible Design, Athleisure
How to Cite:
Dugger, R., Grogan, K., Hall, D. & Wu, Y., (2020) “Nebulous”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.12471
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