Creative Design: Undergraduate

Hyperhidrosis and Fashion: A Deeper Look Into an Underserved Market Segment

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Abstract

These garments were developed after seeing a lack of options in the fashion industry for people with hyperhidrosis (HH). Currently, the fashion industry is not doing enough to meet the needs of consumers with HH; the main source of “sweatproof” clothing exists in the athleisure segment, but this would not be appropriate apparel for a professional or formal event. The two garments showcased here are a yellow short-sleeve blouse and a pair of bright green linen trousers. The significance of designing for people with HH is not just one of aesthetic or style, it is a way of building confidence and lessening social anxiety. There is clearly a gap within this niche market that needs to be served. Through the use of strategic cutouts, natural fibers, flattering silhouettes and bright colors, I have created garments that can help improve the quality of life of those with hyperhidrosis. 

Keywords: hyperhidrosis, sweat-proof clothing, design

How to Cite:

Whitehead, I. & Carrico, M., (2022) “Hyperhidrosis and Fashion: A Deeper Look Into an Underserved Market Segment”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13300