Textile and Apparel Industries

The Jewelry Industry and COVID-19: A Content Analysis on Crisis Management

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Abstract

As the world still copes with the unprecedented challenges of the Coronavirus, the pandemic has had colossal effect on worldwide businesses of almost every industry. Starting January 2020, when initial Coronavirus cases were confirmed, until December 2020, when the first vaccine was released (Schumaker, 2020), most of the industrial and academic foci have been on industries related to essential needs of human lives (Bartik et al., 2020). Luxury industry sectors, such as the jewelry industry, were marked as non-essential items and did not receive much limelight. However, jewelry was reported as one of the most affected industries during the pandemic (Moore, 2020). For a global market valued at approximately $230 billion, one cannot turn a blind eye to the jewelry industry, and its performance during the pandemic must be further studied (Shahbandeh, 2020). Thus, this study intended to explore the pandemic impacts and responses of the jewelry industry.

Keywords: Keywords: COVID-19; Jewelry Industry; Crisis Management

How to Cite:

Machado, L. & Goswami, S., (2022) “The Jewelry Industry and COVID-19: A Content Analysis on Crisis Management”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13687