Textile and Apparel Industries

A Conceptual Framework for Apparel Firms' Adoption Intention of 3D Apparel Visualization Software: Moderating Effects of Organizational and Environmental Factors

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Abstract

Innovative fashion brands and retailers have started to adopt 3D apparel visualization software in long-term strategic planning. However, they are at the beginning of the digitization journey and exploring the new technology for everyday utilization throughout the supply chain. Based on the technology acceptance model and technology, organization, and environment model, we aim to develop a conceptual model on how apparel firms' technology adoption intention is expected to be moderated by organizational and environmental factors. We employ 1) organizational innovativeness, 2) resource commitment, 3) competitive pressure, and 4) supplier readiness as moderators because multidimensional factors influence innovation adoption at the organizational level. The model helps in conceptualizing the process of industry professionals' judgment on 3D apparel visualization software so that managements can have appropriate technology adoption decision-making for firm-wide initiatives. 

Keywords: 3D Apparel Visualization Software, Digital Transformation, Technology Acceptance Model, Technology, Organization, and Environment Model, Virtual Garment, 3D Apparel Product Design

How to Cite:

Jung, U., Jin, B. E. & Rothenberg, L., (2022) “A Conceptual Framework for Apparel Firms' Adoption Intention of 3D Apparel Visualization Software: Moderating Effects of Organizational and Environmental Factors”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13770