Consumer Behavior

Compressive Sportswear for Strength Training of Consumers in the U.S.: Wear Experience Comparisons Between Men and Women

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Abstract

Men and women have different physical characteristics in shape, muscularity, and anatomy. Therefore, functional garments such as compressive sportswear must be designed to accommodate gender differences. If these distinguishable aspects in gender are not properly reflected on garment patterns, consumers would complain about extreme tightness that leaves wearers breathless when exercising, or inconsistency in pressure fit, e.g., too loose at chest or too tight at waist. In this regard, appropriate design in pressure fit can optimize exercising effectiveness and boost consumer satisfaction after purchase. Accordingly, consumer reviews would be an essential part for profitable expectations in industry and academy. For this reason, the main purpose of this survey research was to identify the differences of consumer evaluations between male and female on compressive sportswear based on their wear experiences for strength training.

Keywords: consumer evaluation, gender differences, compression garments

How to Cite:

Kim, Y. & Baytar, F., (2022) “Compressive Sportswear for Strength Training of Consumers in the U.S.: Wear Experience Comparisons Between Men and Women”, International Textile and Apparel Association Annual Conference Proceedings 78(1). doi: https://doi.org/10.31274/itaa.13824