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Merchandising/Marketing/Retailing: Branding

Exploring T-shirt Slogans by Content Analysis

Authors
  • Xiao Tong (The University of Alabama)
  • Jin Su (The University of North Carolina at Greensboro)

Abstract

The study has two primary purposes. First, this study aims to investigate young American consumers’ general attitude towards slogans on T-shirts. Second, this study aims to identify the factors affecting the likability of T-shirt slogans. The results from this preliminary study serve as a foundation for future research in T-shirt slogans.

How to Cite:

Tong, X. & Su, J., (2018) “Exploring T-shirt Slogans by Content Analysis”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
2018-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0