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ITAA-KSCT Joint Symposium

Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective

Authors
  • Claire Whang orcid logo (California State Polytechnic University - Pomona)
  • Hyunjoo Im (University of Minnesota - Twin Cities)

How to Cite:

Whang, C. & Im, H., (2018) “Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
2018-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0