Sustainability and Social Responsibility

A sustainable fashion company's transition from home to mass production: An exploratory study

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Abstract

The purpose of this study is to document the transition of a small fashion company from home to mass-produced sustainable apparel. The case company is a two-person apparel company whose mission is to create sustainable, natural goddess wear. In 2017, with increasing orders, Unalome's proprietors decided to cease home sewing and contract for mass. To delve deeply into this topic and to incorporate multiple sources of data (e.g., interviews, company website, social media, and internal documents), the case study research approach was chosen. Several themes emerged from data analysis, the most prominent being the company's strong and clear mission that sustainability is a necessity for both people and planet. However, the more specific vision for the company was driven entirely by the designer/founder and was not easily communicated, which caused confusion. These results will provide a lens through which to view the company's successes and challenges as it moves forward.

How to Cite:

Jablon-Roberts, S. & McCrohan, D., (2018) “A sustainable fashion company's transition from home to mass production: An exploratory study”, International Textile and Apparel Association Annual Conference Proceedings 75(1).