Consumer Behavior

Generational Cohort Comparisons of Clothing Disposal and Hoarding Behaviors

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Abstract

This research employs generational cohort theory and compares post-purchase behaviors of fashion items among three generational groups: Millennials, Generation Xers, and Baby Boomers. A nationwide representative sample (441 respondents) completed a self-administered online survey; Millennials (n = 112), generation Xers (n = 115), and baby boomers (n = 214). Results of Multivariate Analysis of Variance indicated statistically significant mean differences on hoarding tendencies and participation in textile recycling, whereas no differences were found in numbers of discarding and percent of unworn items in the closet among the three groups. Baby boomers are less likely participate in clothing recycling and hoarding tendencies than both generation Xers and Millennials. Regardless of generations, overall, the respondent showed a high level of discarding behavior; throwing away about 10 fashion items per year and kept 20%-30% of unworn fashion items in their closet.

How to Cite:

Joung, H. & Kim, J., (2018) “Generational Cohort Comparisons of Clothing Disposal and Hoarding Behaviors”, International Textile and Apparel Association Annual Conference Proceedings 75(1).