Using the Fashion Count To Introduce Consumer Behavior, Group Behavior Theory, and Research Techniques to Undergraduate Students
- Wanda K. Cheek (Mississippi State University)
- Cynthia R. Easterling (University of Southern Mississippi)
Abstract
The fashion count technique was used successfully to help undergraduate students understand consumer behavior and group adop-tion of uniforms. The "uniform" and "group" chosen to study was blue denim jeans worn by students at a land grant university.
How to Cite:
Cheek, W. K. & Easterling, C. R., (1998) “Using the Fashion Count To Introduce Consumer Behavior, Group Behavior Theory, and Research Techniques to Undergraduate Students”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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