Seminar in Customer Service: From Theory to Practice
- Christy A. Crutsinger (University of North Texas)
Abstract
To prepare students for diverse careers in service-oriented industries, an interdisciplinary graduate course was developed entitled Seminar in Customer Service. This course explored the dynamics of customer service from a theoretical, technical, and practical point of view. The purpose of this creative teaching activity was to complete a thorough case anal-ysis of a "customer service issue" using supporting theory, current literature, and empirical research to draw conclusions and make recommendations. University students were selected by the class as the target market to analyze. Groups were assigned to investigate various service issues for both undergraduate and graduate students.
How to Cite:
Crutsinger, C. A., (1998) “Seminar in Customer Service: From Theory to Practice”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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