Concurrent Sessions

Identifying and Understanding Cultural Influences in Business Communication: Cross-Cultural E-Mail Communication Project

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Abstract

International communication can be difficult when you have the benefit of intonation and nonverbal communication. Difficulty is increased when those aids are removed as with e-mail communication. Composing e-mails for business and recognizing cultural influences in international communication are needed skills for today's graduates. A project was developed and implemented in a junior level dress and culture class at a large Mid-western university to facilitate development of such abilities. The purpose of the cross-cultural e-mail communication project was to introduce students to international communication and the influence culture plays when using e-mail. Student groups functioned like product development teams responsible for sourcing one of their firms' products.

How to Cite:

Farr, B. R. & Littrell, M. A., (1998) “Identifying and Understanding Cultural Influences in Business Communication: Cross-Cultural E-Mail Communication Project”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).