Embedded Community Relationships as a Competitive Strategy for Rural Retailers
- Barbara Frazier (Western Michigan University)
Abstract
A social exchange perspective suggests that embedded relationships which rely on socially construed information to make business decisions may influence a retailer's performance. Customer satisfaction levels and purchasing behavior may be influenced by satisfaction with social relationships (Frenzen & Davis, 1990).
How to Cite:
Frazier, B., (1998) “Embedded Community Relationships as a Competitive Strategy for Rural Retailers”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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