Psychological Issues Concerning Body Scanning
- Cynthia L. Istook (North Carolina State University)
- Lashawnda McKinnon (North Carolina State University)
Abstract
There has been a great deal of emphasis in recent years on mass customization and tech-nologies that will enable the U.S. industry to recapture business lost to offshore production. A significant component to the success of mass customization efforts will be accurate customer measurements. Technological developments in the area of 3-D body scanning appear to support mass customization efforts by providing accurate body measurements, very quickly, in a format that can easily inter-face with other essential technologies (such as CAD systems). The purpose of this research was to explore the issues that affect consumer accep-tance of involvement with 3-D body scanning. An understanding of these issues could help the industry be more sensitive to the feelings and needs of the consumer, hopefully enabling quick adoption of the new technology.
How to Cite:
Istook, C. L. & McKinnon, L., (1998) “Psychological Issues Concerning Body Scanning”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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