Tourist Consumer Purchasing Behavior: The Next Phase
- Rita C. Kean (University of Nebraska)
Abstract
All three papers focused on indigenous textiles/apparel as the marketed product or craft, demographic information about those likely to purchase or the actual purchasers themselves (younger, more highly educated consumers), the transfer of culture through these products, and in essence the power of aesthetics as a primary motivation for purchase.
How to Cite:
Kean, R. C., (1998) “Tourist Consumer Purchasing Behavior: The Next Phase”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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