A Cross-Cultural Comparison of Body Image and Clothing Selection Behavior Among Korean and American Women
- Seung-Hee Lee (University of Ulsan)
- Yoonja Nam (Seoul National University)
Abstract
The purpose of this study was to exam-ine and understand the differences in body image and clothing selection behaviors among Korean and American females based on cultural ideals of beauty. Subjects included 91 Koreans in Korea and 88 Americans. Their 40 body parts (e.g., weight, height, bust circumference, and hip length) were directly measured using measurements. After that, subjects were shown 20 clothing pictures (e.g., tank top, loose T-shirts, cropped T-shirts, snug fitting capri pants), responding to a questionnaire.
How to Cite:
Lee, S. & Nam, Y., (1998) “A Cross-Cultural Comparison of Body Image and Clothing Selection Behavior Among Korean and American Women”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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