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Concurrent Sessions

Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers

Authors
  • MiYoung Lee (University of Minnesota)
  • Kim K. P. Johnson (University of Minnesota)

Abstract

The objective of this study was to investigate differences between Internet apparel purchasers, browsers, and non-purchasers in terms of their attitudes, Internet usage, and demographic characteristics.

How to Cite:

Lee, M. & Johnson, K. K., (1998) “Exploring Differences Between Internet Apparel Purchasers, Browsers, and Non-Purchasers”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).

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Published on
1998-12-31

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