Universal and Bra Consumers’ Evaluative Criteria
- Traci May-Plumlee (UNC Greenboro)
- Trevor J. Little (North Carolina State University)
Abstract
The purpose of this research was to identify evaluative criteria used universally by apparel consumers and verify appropriateness of those criteria via a consumer survey.
How to Cite:
May-Plumlee, T. & Little, T. J., (1998) “Universal and Bra Consumers’ Evaluative Criteria”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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