How Current Sizing Systems Miss the Mark: A Pilot Study
- Lashawnda McKinnon (North Carolina State University)
- Cynthia L. Istook (North Carolina State University)
Abstract
The lack of standardized sizing systems and their impact on fit has long been problematic to many, if not most, consumers. These systems are inherently flawed because they are based upon obsolete anthropometric data and an assumption of proportionality that does not exist in society today. This pilot study was conducted to determine the correlation between perceived consumer size, actual consumer size, and current sizing charts used by major retailers and apparel manufacturers.
How to Cite:
McKinnon, L. & Istook, C. L., (1998) “How Current Sizing Systems Miss the Mark: A Pilot Study”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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