Negotiating Across Cultures: Consumer Acceptance of Hand-Produced Apparel Products
- Nancy J. Miller (Iowa State University)
- Mary A. Littrell (Iowa State University)
- Jeanne Link (Iowa State University)
Abstract
MarketPlace: Handwork of India is an example of an Alternative Trade Organization that, in an effort to provide employment for textiles artisans, has attempted to integrate modern, western-styled garment design elements with traditional designs and fabrics of India to form an innovative line of hand-produced apparel intended for the U.S. market. Research focused on acceptance of India-inspired skirts and pants among 175 female college students in five geographic regions of the U.S.
How to Cite:
Miller, N. J., Littrell, M. A. & Link, J., (1998) “Negotiating Across Cultures: Consumer Acceptance of Hand-Produced Apparel Products”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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