Australian Swim and Surfwear: The Relationship Between Cultural Identity and Lifestyle Apparel Niche Development
- Laurene Vaughan (RMIT University)
Abstract
The objective of this research was to analyse and evaluate the success of Australian swim and surfwear within this specific lifestyle apparel market through analysis of this sector's development in relationship to Australian national and cultural identity, in particular the image of "the beach."
How to Cite:
Vaughan, L., (1998) “Australian Swim and Surfwear: The Relationship Between Cultural Identity and Lifestyle Apparel Niche Development”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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