Effect of Lifestyle on Apparel Consumption of Chinese and American Consumers
- Yujun Zhao (University of North Carolina- Greensboro)
- Nancy Cassill (University of North Carolina- Greensboro)
Abstract
The purposes of this study were to determine (1) similarities and differences in the lifestyles of Chinese and American consumers, (2) the impact of lifestyles on apparel con-sumption, and (3) the implications for textile marketers. The Engel, Blackwell and Miniard (1995) Consumer Decision Process Model served as the conceptual framework.
How to Cite:
Zhao, Y. & Cassill, N., (1998) “Effect of Lifestyle on Apparel Consumption of Chinese and American Consumers”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).
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