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Sustainability and Social Responsibility

The Effects of Fashion Brands' Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers' Proactive Personality

Authors
  • Hongjoo Woo (Auburn University)
  • Sojin Jung (Kyung Hee University)
  • Byoungho Ellie Jin (North Carolina State University)

Abstract

The Effects of Fashion Brands' Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers' Proactive Personality

How to Cite:

Woo, H., Jung, S. & Jin, B. E., (2018) “The Effects of Fashion Brands' Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers' Proactive Personality”, International Textile and Apparel Association Annual Conference Proceedings 75(1).

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Published on
2018-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0