Consumer Behavior

Make or Buy? The development of a Consumer Decision Process Model for home sewers

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Abstract

A growing interest in women sewing clothing for themselves provides a unique opportunity to understanding home sewer's evaluation of alternatives to sew or buy to fulfill perceived clothing needs. Academic research has yet to explore the consumption process undergone when purchasing materials to sew clothing. The Consumer Decision Process by Engel, Blackwell, & Minard (1995) was used as the foundation to develop a home sewer's clothing consumer decision process model. The newly developed model includes factors that are not considered in the traditional model: time, skills, cost, and product availability. It also depicts the two stages of consumption and the factors that affect divestment that include increased satisfaction factors and psychological benefits.

How to Cite:

Martindale, A. & McKinney, E., (2017) “Make or Buy? The development of a Consumer Decision Process Model for home sewers”, International Textile and Apparel Association Annual Conference Proceedings 74(1).