Pedagogy and Professional Development

Not by making things better but by playing the game differently: Business Models Innovation course for fashion curriculum

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Abstract

Fashion industry has been experiencing revolutionary changes with the growth of Internet empowering upheavals in the retail landscape. While marketers and retailers have expanded their focus from products to business models innovation by changing how they create value for customers, little attention has been paid to business models innovation in fashion curriculum development. The purpose of this study is to describe Business Models Innovation course offered at a university in the United States, specifically its learning outcomes, course contents, assessment, collaborations, industry engagement, coordination of sections, and course revision. By sharing logistics of the course and addressing lessons learned from implementation and iterations of the course, this study attempts to present one way to integrate different perspective in fashion curriculum and some insight that may be of use to other educators.

How to Cite:

Lim, C., (2017) “Not by making things better but by playing the game differently: Business Models Innovation course for fashion curriculum”, International Textile and Apparel Association Annual Conference Proceedings 74(1).