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Consumer Behavior

Digital Technologies and Apparel Consumer Behavior: A Systematic Literature Review

Authors
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)
  • Mon Thu A Myin (The University of North Carolina at Greensboro)
  • Xiao Tong (The University of Alabama)

Abstract

Various technologies (i.e., self-service technology, augmented reality (AR), virtual reality (VR), chatbot, mobile shopping, and omnichannel retailing) have been implemented in the apparel retail industry. Many published studies have focused on digital technology’s impact on apparel consumer behavior. However, few or no systematic literature reviews on this subject domain have been published in the last few years. This study aims to undertake a comprehensive and integrated synthesis of the literature to discover the current state of the literature on apparel consumers’ use of digital technologies. 

Keywords: systematic literature review, digital technologies, retailing, apparel, consumer behavior

How to Cite:

Su, J., Myin, M. A. & Tong, X., (2022) “Digital Technologies and Apparel Consumer Behavior: A Systematic Literature Review”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15808

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Published on
2022-12-31

Peer Reviewed

License

Creative Commons Attribution 4.0