Sustainability and Social Responsibility

Exploratory Analysis of Sustainability Practices in Outdoor Apparel Brands: Cases of Fjällräven and Haglöfs

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Abstract

This study aimed to examine whether there is any difference in sustainability practices between members and non-members of sustainability affiliated initiatives in the outdoor apparel industry. Guided by the triple bottom line framework, a qualitative case study approach was used to analyze sustainability practices of Fjällräven and Haglöfs, each as a member and non-member of sustainability affiliated initiatives. The qualitative data from publicly available secondary sources were categorized and thematically content analyzed. The results show that each brand’s sustainability implementation and strategies were different, but both brands aimed to achieve sustainability through similar practices. The findings conclude that being affiliated with a sustainability organization does not mean their engagement in sustainability practices is higher than those with non-affiliated brands. Sustainability practices are a must-do activity in the outdoor apparel industry. This qualitative case study provides important insights into the current sustainability practices of outdoor apparel brands.

Keywords: sustainability practices, outdoor apparel, triple bottom line, case study

How to Cite:

Li, Y., Kim, B. & Lee, Y., (2022) “Exploratory Analysis of Sustainability Practices in Outdoor Apparel Brands: Cases of Fjällräven and Haglöfs”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15846