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Merchandising/Marketing/Retailing: Management

Enhancement of Self-Evaluation Through VR Fashion Shopping

Authors
  • Ju Yeun Jang (The Hong Kong Polytechnic University)
  • Do Yuon Kim orcid logo (Auburn University)

Abstract

This study aims to explore the impact of VR technology in the fashion shopping experience on consumer well-being.

How to Cite:

Jang, J. & Kim, D., (2022) “Enhancement of Self-Evaluation Through VR Fashion Shopping”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15894

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Published on
2022-12-31

Peer Reviewed