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Sustainability and Social Responsibility

Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude

Authors
  • Do Yuon Kim orcid logo (Auburn University)
  • Claire Whang orcid logo (California State Polytechnic University - Pomona)

Abstract

This study aims to examine if an individual's belief about the malleability of the world will create the attitude-behavioral intention gap in sustainable consumption.

Keywords: Sustainable Consumption, Attitude behavior gap, Implicit theory

How to Cite:

Kim, D. & Whang, C., (2022) “Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15895

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Published on
2023-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0